5 Reasons Brands Should NOT to be Scared of Twitter
People are often afraid of what they don’t understand. You can find this behaviour in all walks of life, from school children hating algebra to your grandmother being too scared to touch the computer...
View ArticleDuplicate Content and Multiple Site Issues
More and more site owners are concerned that they might be getting penalised accidentally or overtly because of duplicate content. Do they have cause for worrying? Certainly, many in house or external...
View ArticleDigital Asset Optimisation in the evolving and merging world of search
The world of search and marketing is constantly evolving and merging which is why SEOs have got to constantly be aware of how to utilise off page assets online. Universal search has meant that...
View ArticleMobile Marketing Strategies: how to drive traffic with mobile applications
Mobile strategies are an ever increasing consideration when organisations consider marketing budgets. This session focused on mobile SEO but also touched on how to drive traffic with mobile...
View Article5 ways for a Local Businesses to grow their Twitter Followers and Business
Similar to Twitter’s little blue bird, time flies. It was this time a year ago that I wrote my most successful post on State of Search – 10 ways to grow your twitter followers and 10 essential tools to...
View ArticleTechnical SEO in Magento
More and more ecommerce websites are being built on the Magento platform but the number of technical SEO resources remains few and far between. There are a lot of good extensions out there,...
View ArticleHow to Use Xenu for the basis of a SEO Campaign
Depending on who you ask Xenu is either the dictator of the “Galactic Confederacy” who, 75 million years ago, brought billions of his people to Earth in a DC-8-like spacecraft or a tool that finds...
View ArticleTime Management for an SEO: The Pomodoro Technique
“For every minute spent in organising, an hour is earned” As an SEO, or in any industry where time is spent earning value for your clients, the ability to manage time effectively is a skill that needs...
View Article3 Key Areas Where it is Essential you Think like a Marketer
The size of your agency or your client might dictate just how far you have to go to really help a site improve. Over the years I have worked with large clients both in terms of the size of the site,...
View ArticleHow Sentiment Analysis via Twitter can help you Beat the Market
How much power can be gained from 140 characters you wonder? Well in the case of the Derwent Capital Hedge Fund market an awful lot. In May this year Derwent Capital Hedge Fund started trading using...
View ArticleHow to Leave your Job, the Country and Survive
I am writing this in a flat, with food in my belly and water on tap, instead of a cave with a month long beard and nothing but a rattlesnake for company, so I guess in essence I have survived. And in...
View Article15 Ways To Increase Your Twitter Followers and 10 Essential Tools
This post was originally published on March 31 2010, but still has the value and has therefore been moved up. At the end of the post you will find more updated content as an extra on this post. Admit...
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